Vision

To be a reference point when it comes Market/Socio Economic Research By focusing on;

 

Innovation 

Professionalism

personal involvement 

Integrity

value-added research solutions 

Delivering on time and on budget

 

We follow the Code of Conduct of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR)

 

Innovations

 

 

CIC Proprietary Tools

CiC U&A /BHT Tracker

CiC Customer Satisfaction/CRM Model

CiC Mystery Shopper

 

Romity (Our Technology Partner ) 

 About Romity: Romity is a platform which offers a faster, more accurate and cheaper way to run interviews or surveys. It is a technology-based data capture platform which helps to: 

  • Design and deploy surveys in a matter of minutes. 
  • Capture and analyze data in real time.  

It integrates both mobile phones and computers as data capture tools. The platform offers a simple solution to the entire spectrum of research: Ranging from large surveys with hundreds of variables to small sampling.

 

 

Marketing segmentation

This refers to aggregation of prospective buyers into groups (segments) that have common needs and will respond similar to marketing action. This enables companies to target different customers who perceive the value of their products differently from one another. Different segments can be identified by;

1) Homogeneity (common needs within segment)

2) Distinction (unique from other groups)

3) Reaction (similar response to market)

Pricing Research

This is a highly technical area of market research which aims at finding out what customers are willing to pay for particular products or services. It provides information on optimum prices to maximize profit or market shares.There are four major approaches to this kind of research; they are the Gabor-Granger technique, Van Westendorp Price Sensitivity Monitor, Brand Price Trade-off and Conjoint Analysis (also known as Discrete Choice Analysis). Price modeling and market models are a fundamental parts of pricing research to estimate demand optimum points and competitor responses.

Product development

This method is used to build or evaluate products. This allows survey respondents to build their ideal products by selecting from available features. This method is also appropriate when the design and packaging are important.

Media tracking

This provides analysis or copies of content of media of interest to client. This may monitor advertising, sports, sponsorship, news and many more.