Pricing Studies

Analytic approach

 

Summary of price Solutions

  • Evaluating potential pricing strategies
    • Gabor Granger
    • Brand Price Trade-Off / Choice modeling
    • Conjoint 
  •  Understanding the impact of promotions
    • Conjoint Gabor Granger
  • Developing better pricing strategies
    • Brand Price Trade-Off / Choice modeling
    • Conjoint
  •  Branding
    • Value analysis
  • New product development
    • Simulated Test Market
    • Brand Price Trade-Off / Choice modeling
    • Price Sensitivity Measurement (PSM)
  • Innovation / product design
    • Conjoint