Our Services

At CiC, our research portfolio offerings are varied and many. These consist of the right blend of form and substance taking into consideration, at all times, market needs and growing trends.

Key among the broad portfolio offerings are:

  • Market Research Set-up and Design
  • Project Management
  • Market Research Fieldwork Services
  • Data Processing / Tabulations
  • Analysis & Interpretation Services
  • Reporting
  • Overall, we are not notoriously known to have or deliver any "off the shelf" packages to sell. Rather, we conduct bespoke market research projects, which meet individual client research objectives. We are able to sufficiently utilise a number of market research techniques, services and methodologies which are summarised below:

    Consumer Research

    • Usage & Attitude Studies
    • Pricing study
    • Product Test (CLT, HUT)
    • Name & Pack Test
    • Brand Image Study
    • Corporate Image Study
    • Brand Equity Study

    Communication Research

    • Concept Test
    • Concept Screening
    • Ad Pre Test & Post Test
    • Promotion effectiveness
    • Sponsorship effectiveness

    Trade Research

    • Distribution Checks
    • Retail Census & Audit
    • Potential Market Study
    • Price Compliance study
    • Mystery Shopping
    • Feasibility studies

    Quality Research

    • Customer Satisfaction Study
    • Staff Attitude
    • Satisfaction