Consumer Insights Consult
CiC is a full market research agency based in Ghana. We are dedicated to the provision of actionable and meaningful market research services to clients across the West African sub-region. The company is manned by a team of dedicated professionals with diverse research experience across the West African sub-region.
The CIC Processs
Unique to CiC and visibly demonstrated in our years of service delivery is our approach. The experience and research strength of our team coupled with the quality of our tools allows us to deploy and adopt the following approaches to achieve success.
Types of Research Services We Carry Out
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1
Consumer Research
-Usage & Attitude studies, Pricing study, Product Test (CLT, HUT), Brand Name & Pack Test, Brand image and Perception, Corporate image and perception, Brand Equity Study, Market sizing and Segmentation
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2
Communication Research
Concept Test, Advert Pre Test & Post Test, Promotion effectiveness, Audience/Listenership study
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3
Trade/Social Research
Distribution Checks, Retail Census & Audit, Mapping and Listing, Desk research, Feasibility studies, Opinions Polls
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4
Quality Research
Mystery shopping, Customer Satisfaction & Experience Study, Staff Attitude
Trusted by many
We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.
''Nanotechnology immersion along the information highway will close loop.''
CEO
''The SVL team is extremely happy with the Game Testing results and I wish to say that I am very impressed with your research methodologies. We look forward to more partnerships with you.''
Government Relations Supreme Ventures
''For the past three years, Consumer Insights Consult has been a valuable partner to our bank. They have constantly provided high-quality research, which has assisted us in improving our customer service, products, and marketing initiatives. Overall, we were really satisfied with the work of Consumer Insights Consult. They are a competent, dependable, and results-oriented firm that we would strongly recommend to any corporation in need of market research services.''
Team Lead Service Analytics, CEM Service & Innovation Group Access Bank Ghana
''The complexities associated with customers' behaviour in the mobile telephony service require an agile, enthusiastic, knowledgeable, and a 'can-do' research agency to conduct surveys in the ecosystem. Consumer Insights Consult proved to be highly adept at taking on these tasks for us; for the past 10 years. Their reports are invaluable and play significant roles in crafting our marketing strategies.''
Manager, Research & Customer Insights, MTN Ghana
Our Clients
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