Our Services
Consumer | Market
Our services include;
- Usage & Attitude Studies,
- Pricing Studies,
- Product and Concept Testing (both Central Location Tests and
- Home Use Tests),
- Brand Name and Pack Testing.
We also specialize in
- Brand Health tracking,
- Corporate Reputation
- Image assessments,
- Brand Equity Measurement.
Additionally, we offer
- Market Sizing, Segmentation analysis,
- Customer Satisfaction
- Experience evaluation,
- Staff Attitude studies.
Business |Trade | Social
We provide a range of research and planning services including
- Distribution Checks,
- Retail Census and Audit,
- Mapping and Listing
- Desk Research.
Our expertise also covers
- Feasibility Studies
- The development of Go-to-Market Plans,
- Conducting Opinion Polls to support strategic decision-making.
Communication
Our services in communications assessment include
- Communications Evaluation,
- Advert Pre-Test and Post-Test,
- The evaluation of Campaign and Promotions Effectiveness and Impact.
We also measure Sponsorship Effectiveness and provide insights into Audience metrics such as Viewership and Listenership measurement.
Our Achievements In Numbers
+ Projects completed
+ Industries/Consumer Segments
+ Interviews (people)
+ Countries covered