Data Collection Methods


PAPI (Paper and Pencil Interviews)

This is the standard face-to-face data collection method. Questionnaires are finished in a printed form and the interviewers complete them with a pencil according to the answers of the respondent. 

CAPI & CAWI (Computer Interviews)

This is the use of both mobile phones and tablets as data capture tool via face to face interviews, which makes it possible to : Eliminates need for data entry – thereby reduces cost and increases speed

Allows client to view live interviews based on an agreed dash board template

Adds GPS coordinates to the data, which assist client to know exact locations interviews are conducted and allows variety of geospatial marketing analysis

CATI (Telephone Interviews)

This is where phone interviews are conducted among a sample of respondents.

CLT (Central Location Tests)

This is where interviews are conducted in a location such as a hall. In this instance, consumers would be recruited to participate in a research product at the hall and the research would be conducted and completed at that time

Exit / Intercept Interviews)

We carry out this method to explore the shopping act while it is still fresh in shoppers minds for an accurate review on in-store performance.

Desk Research

Desk research involves gathering data from existing sources which usually makes it a less expensive and a faster form of research. It can be used as a stand-alone form of research or to complement primary research.



Exploratory qualitative research incorporating Focus Group Discussions  among individuals gives a deeper     understanding of the segment

It employs projective techniques

 Respondents are pre-selected randomly to form a homogeneous group based on age, SEC, and brand user ship.


The in-depth interview proceeds as a confidential and secure conversation between an interviewer

 and a respondent. 

Most appropriate if we need to gain an insight into individual evaluations of specific material. 


Ethnographies seek to provide rich, holistic understanding into the views and actions of people as well 

as nature of their habitat through collection of detailed observations and interviews

Ethnographies require detailed investigation of an entity in a particular context. Data is gathered 

using participant observation, field notes and unstructured interview. 


CiC's data processing unit, provides  a range o data processing services which includes,  data cleaning, data weighting and  flexible data outputs.

Data entry software such as:

  • EpiData
  • CS Pro
  • SPSS data entry builder
  • Research On Mobile(ROM) Platform
  • Episurveyor

and in-house developed softwares are used to :

Input data from various formats

Generate flexible outputs  (Tab delimited(.txt), Common delimited, SPSS,STATA, SAS etc.)

Create presentation-quality tables in various formats

Perform and embed extensive statistical testing into data tabulations

For more advanced statistical data analysis such as Multivariate statistical analysis, Path Analysis and modeling, CiC uses SPSS, STATA, SYSTAT and SAS . 

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